Through Media Smart, our industry鈥檚 award-winning non-profit, we champion advertising education and support the Government鈥檚 work to improve media literacy across the UK. Media Smart helps children and young people understand advertising wherever it appears and inspires them to consider careers in our sector. It provides free guides for 7鈥25-year-olds, engaging teaching resources for schools and expert advice for parents and guardians.
New immersive career experiences to help widen access into advertising London, 21 May 2026: The 果冻传媒n, the UK advertising industry...
Education campaign helps young voters understand political ads, AI 鈥慻enerated content, and transparency rules ahead of May elections. London, 14 April...
Yesterday, we supported Media Smart at the Safer Internet Day 2026 event hosted at BT Tower. Aligning with the theme 鈥楽mart...
Two years on from Credos’ first report on hybrid working practices – ‘Hybrid Working in the Advertising Industry‘ – we...
Channel 4鈥檚 recent report, 鈥楪en Z: Trends, Truth and Trust鈥 thrust the topic of trust amongst the young into the...
鈥淕et off my lawn!鈥 Hardly does the phrase need to be finished before a vivid image forms. An older gentleman,...
Through Media Smart, our industry鈥檚 award-winning non-profit, we provide high-quality resources, champion advertising education and support the Government鈥檚 work to improve media literacy across the UK. Media Smart helps children and young people understand advertising wherever it appears and inspires them to consider careers in our sector. It provides free guides for 7鈥25-year-olds, engaging teaching resources for schools and expert advice for parents and guardians.