In March 2020 we launched the UK Advertising Exports Group (UKAEG) with an ambition to grow exports of advertising and marketing services around the world, support the international growth of UK advertising and marketing services and build on the UK鈥檚 position as a global advertising hub. We are delighted to partner with the Shanghai International Advertising Festival (SHIAF) to celebrate our support for UK Advertising and provide business generation opportunities for our 24 members taking part.
We started our virtual trade mission to China last Wednesday with a knowledge share roundtable event with over 50 attendees as part of our series to seek global collaborations and opportunities for UK Advertising during COVID-19 and Beyond.
SHIAF launches today and we are partnering with them on the virtual stage, Global Creativity and Technology Forum. This year鈥檚 event is therefore a great opportunity to show how the UK creative industries are innovating in extraordinary times. We will be hosting presentations including;
Why China/UK?
Janet Hull OBE, Chair UKAEG
How UK advertising saved lives during Covid-19
23Red, CEO & Founder, Jane Asscher
Neil Henderson, CEO, St Luke鈥檚
Alex Harman, CEO, Kode
Mark Wilson, Executive Producer, Chrome
Me, myself and AI,
Daniel Cheetham, CEO Happy Finish
Marco Marchesi, CTO, Happy Finish
Next Gen Social,
Arnold Ma, Founder, Qumin
UK/China: Unlocking Collaboration
Stephen Maher, CEO, MBA
Marco Frigatti, SVP of East Asia and MENA, Guinness World Records
Julie Cohen, Founder & CEO Across the Pond
Kan Ng, Business Director APAC, VCCP
We are delighted that听24 companies听will be joining us on this virtual trade mission where we will be showcasing each company with virtual booths, dedicated WeChat mini programme, and providing one2one meetings with China based companies to discuss potential collaborations.
Janet Hull,听IPA Director of Marketing Strategy & UKAEG Chair听commented:听鈥淭he UK is one of the world鈥檚 leading creative hubs, with a world-renowned reputation for the best creative talent, innovation and ideas. We are delighted to be virtual partners in the third Shanghai International Advertising Festival to demonstrate our credentials on an international stage and also ensure the UK鈥檚 global leadership position. The UK is open for business. UK advertising is made global.鈥�
You will be able to view our events at SHIAF on Wednesday 22nd July. More details can be found here .
To find out more about UKAEG contact Aisling Conlon, Marketing Manager听
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