I spent last week in Milan, taking part in the ICAS Global Think Tank conference, where I was asked to share thoughts from our book,鈥疶rusted Advertising. ICAS is the international Council for Advertising Self-Regulation聽and聽it鈥檚聽made up of the many national self-regulatory organisations like the UK鈥檚 ASA. It was a fascinating couple of days, hearing about the shared opportunities and challenges our colleagues face running a system where people can trust the ads they see and hear wherever they are. What also struck me was the need for the system to reflect the different social and cultural values in markets as diverse as Australia, India, Italy,聽Brazil聽and South Africa.听I鈥檝e聽written about what I think this all means in today鈥檚 .This聽fascinating conversation will continue next month in Cannes where ICAS is hosting a full day of discussions called Cannes Rules! 鈥� more details on that鈥�.听Closer to home,聽if you聽want to talk聽trust聽with peers聽in the聽advertising聽industry,聽there鈥檚 still time to聽join聽our聽Clearcast聽roundtable which聽takes place聽next聽Wednesday in聽central聽London.听All the details聽.
Our must reads:聽
- In case you missed聽Media 360,聽here鈥檚聽a handy recap of the top takeaways from the Brighton conference聽().
- The聽IPA聽has published a new聽report聽urging marketers to 鈥楪o big or go home鈥� in the pursuit of effectiveness聽().
- Football fever is building and so are the adverts 鈥撀燾heck out聽the聽World Cup聽roundup聽().
- Thinkbox鈥檚 Lindsay Clay has taken on this week鈥檚聽probing and quickfire聽Leading Questions鈥�().
Our pick of the鈥痑ds:聽
- Our Ad in the A is聽鈥溾�澛爁or聽Ginsters聽by聽adam&eveTBWA with their 3D installation based in Waterloo Station, showing commuters how just how perfectly their Pastry Toasties can be cooked in a toaster.
- The&Partnership聽London has worked with Lexus on their聽鈥溌�(Get Ready with Me)聽social first advert that聽speaks to a younger audience.
- Pinterest’s “” campaign聽by their in-house House of Creative, encourages users to use the internet as a tool to discover inspiration, then live those experiences in the real world.
Dates for your diary:
- 贵谤辞尘鈥�15 June until 5pm on 15 September,聽AA members can book the鈥燼t an enhanced discounted group rate. Use code AAgroup35 for groups of 4鈥�24 delegates to get 35% off, or AAgroup60 for 25+ delegates for 60% off.鈥�
- Only a few spots remain for our Media Business Course, taking place from鈥�7-10 July聽in Eastbourne.听颁辞苍迟补肠迟听Phoebe.Sallit@adassoc.org.uk聽for more information.
- CreatorFest鈥�2026 on鈥�14-15 July鈥痟as a packed two-day agenda of networking and panels. Get鈥�20% off your tickets using the code鈥疉A20OFF鈥�.
And finally,聽we鈥檝e聽lots of exciting plans聽to聽celebrate UK advertising on the world stage over the next month, in the run-up to Cannes. We will be revealing our latest export figures at SXSW London next Wednesday,聽then unveiling our new brand identity and campaign at Outernet, London on Monday 15th鈥疛une, all before we take our UK advertising trade mission to Cannes Lions the following week.听We鈥檒l聽keep you posted but if you want to know more about any of this in the meantime, please get in touch!
