We recently published our third , which shows that international trade in the UK advertising and market research services grew 7% year-on-year to reach a new record level of 拢11bn in 2019.听
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It is vital that parliamentarians recognise the importance of advertising as an export industry and we are pleased that Westminster’s in-store news hub of choice The House has covered them听. The article includes comment from Damian Collins MP, the former chair of DCMS, who said:听“As we went into 2020 and the year of COVID, ad spend has fallen across most media and so that obviously remains a challenge for the advertising industry, as well as media owners. But London is recognised as a global centre of excellence for the advertising industry, both in terms of creativity and technical capability as well. It’s far and away the biggest creative hub in Europe.”
