鈥淲hat do you want to be when you grow up?鈥� is a familiar question asked of young people – and one that 鈥榠n advertising鈥� has always been an unlikely answer to. And whilst it may not replace firefighter or astronaut (or newsreader in my case!) at the top of the list, lack of awareness and exposure to our industry is a key barrier for the next generation in considering it as a career choice.
To help address this gap, this week we have launched two new immersive virtual work experiences with听. These will introduce entry-level talent to the world of advertising through the lens of creative and commercial roles and promote advertising as an exciting and accessible career path.
We all know that the future of advertising depends on attracting the best talent from the most diverse听range听of backgrounds, so it鈥檚 vital to support early career inspiration and help young people – particularly those without existing industry exposure, to understand advertising as a credible and accessible career option.
听has been developed in partnership with careers platform, Springpod. We鈥檇 be really听grateful it if you could share this new resource with the organisations and young people in your lives who might benefit from it.
Our pick of the ads:
- Our Ad in the A is Tesco and BBH London’s, showcasing accessible cooking,听which has won the Channel 4 Diversity in Advertising award this year, on the award’s 10th anniversary.
- T&P have used AI and mixed reality technology to transform DOOH in 鈥樚齮o celebrate 240 years of The Times and The Sunday Times.
- adam&eveTBWA celebrates the 鈥樚齟ffect with McCain, highlighting the importance of male role models with humour.
- BT has partnered with Frank Skinner, co-writer of Three Lions, for听听with a poem by fan responses by Havas Play, Edelman, and UEG.
听Our must-reads:
- IAB UK has launched a creator qualification which aims to increase transparency and trust within creator marketing. ()
- UK Advertising will return to Cannes Lions with a Government-backed growth mission. ()
- Newsworks are encouraging advertisers to reduce their blocklists ahead of the World Cup ().
- WPP鈥檚 Michael Frohlich is encouraging our industry to celebrate our British creativity as one of the UK鈥檚 most valuable economic drivers. ()
- Ofcom have released research exploring the relationship between persuasive design on online platforms and the time children spend on them. ()
Dates for your diary:
- Join听听live in London for a free networking breakfast on听27 May听from 9-11am to explore how the ongoing Gulf crisis is impacting the ad economy.
- Matt will be chairing a听special听Trusted Advertising听roundtable with Clearcast on听3 June听– more details听.
- Only a few spots remain for our Media Business Course, taking place from鈥�7-10 July听in Eastbourne.听Book听your鈥��.
- CreatorFest鈥�2026 on鈥�14-15 July鈥痟as a packed two-day agenda of networking and panels. Get鈥�20% off your tickets using the code鈥疉A20OFF鈥�.
In other news, our Communications Director, Matt, has been in听Milan this week, presenting a keynote on Trust at the – more about that next week.
And finally, we are pleased to announce听as our newest member of Front Foot! Find out more about how to join听.
