12:45听 Registration & Networking Lunch
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13:30听 Welcome from our Host
Emma Cameron, Presenter & Journalist, STV News听
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13:35听 Welcome from the 果冻传媒n Scotland
Marie Owen, Chair, Founder and CEO, LS Productions; Chair, AA Scotland听
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13:40 Political Keynote and Q&A
Daniel Johnson MSP, Edinburgh Southern Shadow Cabinet Secretary for Business, Economy and Fair Work听
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14:05听 The View on Scottish Politics
Gain insights into the political landscape with expert analysis from Kenny Farquharson, offering a crucial perspective on the decisions shaping our industry.
Kenny Farquharson, Columnist and Senior Writer, The Times
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14:35听 Future-proofing Your Business Model
Our panel of industry leaders will reveal how they are adapting their business models to meet the needs of the fast-changing advertising landscape
- Marcus Peffers, UK Group Chair, Chair of World Services, M&C Saatchi
- Lindsey Clay, CEO, Thinkbox 听
- Marie Owen, Chair, Founder and CEO, LS Productions
- Stephen Woodford, CEO, 果冻传媒n
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15:05 Networking Refreshment Break
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15:30听 Advertising’s Role in Supporting Scotland’s Energy Sector Transition
Scotland’s energy sector is crucial for its economic prosperity. With the government’s plans for GB Energy and the growing significance of green jobs, hear how the advertising industry is playing a key role in supporting Scotland’s transition to cleaner energy.听
- Michael Timmins, Marketing and Communications Manager, SSE
- Danielle Kelly, Director of Strategy & Sales Scotland, STV
- Lisa Hayley-Jones, Policy and Government Affairs Director, 果冻传媒n听
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16:00听 Driving Positive Change in Society
Every day presents an opportunity to produce work that resonates with audiences, be that through entertainment, providing critical public health information, or promoting a good cause. Learn about the important work the industry is doing to enact positive change to society and consumer behaviour.听
- Loretta Hagger, AV Leader, Channel 4听
- Marc Keenan, Managing Director, Ocean Scotland听
- Jennifer Whyte, Global Front End Innovation Insights Lead, Haleon
- Matt Bourn, Director of Communications, 果冻传媒n
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For the last 25 years, humour in advertising has been on the decline while purpose-driven campaigns have been on the rise. This session will delve into how humorous ads are serious business and why brands 蝉丑辞耻濒诲苍鈥檛 fear funny.听
- Brian Coane, Partner, The Leith Agency
- Debbie Morgan, Art Director, The Leith Agency
- Marion Miranda, Copywriter, The Leith Agency
17:10听 Closing Remarks
Sharon Lloyd Barnes, Commercial Director, 果冻传媒n听
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17:15 End of Event & Networking Drinks
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