The Works is our Trust Working Group’s media partnership with Kantar and Marketing Week, a crucial initiative within our plan to increase public trust in advertising.
Established in April 2021, The Works celebrates those advertising campaigns that generate the most positive public response, sharing what marketers can learn from them.
Marketing Week publishes a featured article revealing the winners and analysing the campaigns, providing a regular and informed reminder of just how advertising can drive positive responses from the public and fuel marketing success.
