果冻传媒n / The 果冻传媒n promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. Fri, 01 May 2026 16:03:04 +0000 en-GB hourly 1 /wp-content/uploads/2026/01/Icon_A_Black_rgb.svg 果冻传媒n / 32 32 The forgotten pictures that tell the early story of the 果冻传媒n /the-forgotten-pictures-that-tell-the-early-story-of-the-advertising-association/ Fri, 01 May 2026 14:51:47 +0000 /?p=36048 Unearthed from the archives by the 果冻传媒n’s historians, we explore how 100 years of convening the industry and building public trust began, through some iconic images. 1926: The creation of the 果冻传媒n The

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Unearthed from the archives by the 果冻传媒n's historians, we explore how 100 years of convening the industry and building public trust began, through some iconic images.

1926: The creation of the 果冻传媒n

The 果冻传媒n was founded in 1926 by the forerunners of today鈥檚 ISBA and the IPA, along with The Thirty Club, the news publishers and the publicity clubs that existed in most major cities. The new body was tasked with promoting public confidence in advertising and raising professional standards. While much has changed in the advertising industry, the core principles of protecting and building the public鈥檚 confidence and trust in advertising, and raising the industry standards, remain central to the work of the 果冻传媒n today.

The Memorandum and Articles of Association
The first ever logo of the 果冻传媒n from 1926
The 1927 Punch magazine sketch 'The Ship of Trade'

Set sail in all its glory! The Ship of Trade – 1927.

In between two world wars, the 1927 Advertising Exhibition at Olympia was a huge success. The Royal Family paid a visit, there were showcases and stands and even a ball. The AA also ran a convention alongside the exhibition and to celebrate its huge success, the humorous magazine Punch published a cartoon of a ship with its sails filled by the trumpet of publicity – highlighting advertising’s fundamental role in Britain’s international trade efforts.

The AA Chain of Office, first presented in 1931, featuring an image of the Ship of Trade

Wartime Advertising: Let advertising hold the fort!

The outbreak of the second world war meant an exceptional challenge for the 果冻传媒n, given many branded products were no longer allowed to be produced. Makers of staple products were forced to pool their resources to produce standard, unbranded products. The AA pressed on, running campaigns aiming to persuade manufacturers even to advertise products they couldn’t currently sell and the public to only put their trust in advertised goods.聽

A very polite notice from the AA...
One of the ads from the AA's 1938 campaign to the public
The 'Festival Star' created for the 1951 Festival of Britain

A post-war tonic for the nation

The 1951 Festival of Britain on the Southbank celebrated the end of the war and the reconstruction of the country. The AA organised a week-long International Advertising Conference in Westminster to run during the festival – and it was a triumph. Nearly 3,000 people from 37 countries came to discuss ‘Tasks of Advertising in a Free Society’. The committee was chaired by former AA President, Lord Mackintosh, who would go on to become the first recipient of the AA’s Mackintosh medal in 1952 for ‘Personal and Public service to advertising.’

The AA's Mackintosh medal

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]]> UK Advertising Exports Report 2023 /uk-advertising-exports-report-2023/ Thu, 13 Jun 2024 16:04:07 +0000 /?p=20140 The advertising industry is a major export for the UK economy, attracting billions in foreign investment every year. Thanks to the world-leading quality and creativity of the UK advertising industry, the UK’s advertising industry consistently

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]]> The advertising industry is a major export for the UK economy, attracting billions in foreign investment every year.

Thanks to the world-leading quality and creativity of the UK advertising industry, the UK’s advertising industry consistently punches well above its weight on the world stage, competing with far larger economies for the position of largest exporter of advertising.

This year’s report is broken into five main sections, linked on this page.

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