The 果冻传媒n, together with its founders IPA and ISBA, hosted a landmark edition of the advertising industry鈥檚 annual summit, LEAD, on 5 February 2026 at the QEII Centre in Westminster, bringing together over 450 senior leaders from across the political, media and advertising landscape. 听
As we celebrate the 果冻传媒n鈥檚 centenary, LEAD 2026 focused on Leadership Through Trust.听For one hundred years our industry has helped shape culture, fuel economic growth and set global standards for creativity and responsibility. 2026鈥檚 summit looked ahead to the next chapter and explored how trusted leadership can drive sustainable growth in an era of rapid change.
Watch 2026 highlights





