With exclusive analysis from Lynne Deason, Head of Creative Excellence at Kantar, we’ll break down how the most effective campaigns are leveraging the opportunity for cultural connections and magnetic brand centric storytelling to deliver results.

We’ll provide an actionable understanding of how brands supporting the FIFA World Cup are outperforming expectations by looking at the moments, strategic partnerships, fan engagement, and long-term brand investment that’s working well.

This session will deliver practical takeaways for marketers looking to turn sporting platforms into measurable business growth.

This event is by invitation only.

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The Media Business Course returns to the Grand Hotel in Eastbourne 7-10 July 2026.

MBC is firmly established as the premier training ground for ambitious media practitioners seeking a transformative experience that empowers, challenges and inspires.

Our intensive three and a half-day programme offers an unparalleled opportunity to dive deep into the world of media planning and pitching.

Delegates work in syndicates to tackle a high-profile client brief, crafting a comprehensive media strategy before presenting to a panel of industry experts for the chance to become the next MBC winners.

With hands-on guidance from expert tutors and a stellar line up of industry speakers, attendees gain invaluable insights and skills to propel their careers forward.

Watch the MBC 2025 Showreel here:

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